Netflix apologizes for racy ‘Cuties’ poster criticized for sexualizing young female children

During nearly six months of quarantining, in some little way Netflix has felt like a savior in featuring an leisure-starved nation an infinite string of new content, which includes the Chris Hemsworth thriller Extraction, Spike Lee’s newest joint Da 5 Bloods, Charlize Theron’s supernatural actioner The Outdated Guard and the ubiquitous Tiger King.

The streaming giant was in very hot drinking water Thursday, although, and compelled to apologize for promoting imagery employed for their approaching dance drama, Cuties, after it was widely criticized for sexualizing little ones.

<em>Cuties</em> is a coming-of-age story about a group of young girls in France. (Photo: Netflix)
Cuties is a coming-of-age tale about a team of young ladies in France. (Picture: Netflix)

The poster for the French-language film functions four young skin-bearing ladies, some in seductive poses that appear straight out of a Cardi B online video.

The backlash came speedily on line, both of those by means of social media as perfectly as a petition, urging Netflix to remove the title from its company obtaining in excess of 60,000 signatures.

“The thing about the Netflix marketing campaign for Cuties is how disgustingly sexualized these girls are. Compare the poster and blurb from Netflix versus the ones on IMDb, s*** is as unique as night time and day,” wrote Weekend Warrior on Twitter. “Someone should really get fired.” Weekend Warrior was considerably from alone.

Netflix apologized for its marketing gaffe soon after the criticism poured in for Cuties, which is regarded as Mignonnes in France and won the Earth Cinema Spectacular Directing Award when it premiered at the 2020 Sundance Movie Festival in January.

“We’re deeply sorry for the inappropriate artwork that we employed for Mignonnes/Cuties,” the streamer issued by tweet. “It was not Okay, nor was it representative of this French movie which received an award at Sundance. We’ve now up-to-date the pictures and description.”

As IndieWire notes, the movie — directed by French-Senegalese filmmaker Maïmouna Doucouré — uses its “storyline to brazenly criticize the techniques in which culture places force on youthful women to be overtly sexual.” The coming-of-age tale stars Fathia Youssouf as Amy, an 11-yr-old female from a rigorous Senegales-Muslim loved ones who joins a no cost-spirited dance clique named “Cuties.” In accordance to the film’s official synopsis, the Cuties become mindful of their possess femininity by means of dance.

The original American poster then, was likely supposed to heart all those themes, if in an certainly badly conceived misstep.

Other customers on social media have pointed out the stark distinction amongst the American and French posters.

Cuties is scheduled for release Sept. 9 on Netflix.

Enjoy the trailer:

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