Ubisoft Apologizes After New Game ‘Elite Squad’ Equates Black Power Fist With Terrorism

French video clip activity huge Ubisoft apologized Friday just after social media pointed out that one of the company’s latest online games, “Elite Squad,” attributes the Black Power fist as the image of a group portrayed as a terrorist corporation.

The cellular game’s antagonist is a “faceless business that needs to create a new planet order” named “UMBRA,” which is Latin for “shadow.”

A trailer uploaded by a supporter to YouTube last week described UMBRA as “taking edge of escalating civil unrest” to disrupt earth governments. UMBRA’s brand is a stylized elevated fist virtually similar to the Black Energy fist, which is related with liberation and typically used by actions these kinds of as Black Life Subject

“They declare to boost an egalitarian utopia to achieve well-known assist, although driving the scenes, UMBRA organizes fatal terrorist attacks to generate even additional chaos,” the trailer reported. 

Soon after the video clip was posted, an outcry went viral around the use of the raised fist and the gatherings depicted in the game’s trailer, which eerily mirror this summer’s social unrest and racial injustice protests.

Multiple commentators chided the enterprise for its selection to portray UMBRA in these a manner, specifically following Ubisoft has repeatedly insisted that its output is not meant to carry any political meaning, (The firm also pumps out annually armed forces online games under its “Tom Clancy” franchise.)

Next the criticism, the two the “Elite Squad” and Ubisoft enterprise Twitter accounts issued apologies, stating that the imagery would be edited out of the activity following an update. 

Critics these as video clip video game journalist Jim Sterling nonetheless accused Ubisoft of “knowingly exploit[ing] political imagery and feign[ing] ignorance.

Some others accused the enterprise of hypocrisy, pointing out that it put out a assertion supporting Black Lives Make any difference in June following the police killings of George Floyd and other Black Us residents. 

Ubisoft drew flak in the previous, especially right after a Bloomberg investigation in July alleged that the business had a “frat house” lifestyle rife with sexual harassment.

In June, CEO Yves Guillemot stated that the firm had “fallen limited in its obligation to guarantee a safe and sound and inclusive place of work surroundings for its staff members.” 

CORRECTION: An earlier version of this write-up referred to video clip recreation journalist Jim Starling. His identify is Jim Sterling.

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