NEW YORK — NBA viewers viewed 81.5 million hrs of live online games on ABC, ESPN and TNT in the opening week of the year, up 95% from opening week in 2019.
In terms of total hrs, this season’s opening week was the most viewed because 2011, the league reported Wednesday. That also was the final time the NBA season opened in the course of the 7 days of Xmas it was on Dec. 25 that yr and Dec. 22 this calendar year.
The NBA season normally opens in Oct. The get started of this period was delayed because of the coronavirus pandemic, whereas there was a labor dispute in 2011.
Video games demonstrated on ESPN on Christmas Working day — New Orleans in opposition to Miami and the LA Clippers towards Denver — ended up up 10% in regular viewers (2.83 million) more than the video games revealed in comparable home windows on Christmas last season.
Opening 7 days of the NBA was also a hit on social media. The NBA noticed a 36% increase in video clip views and a 279% raise in minutes viewed in this year’s opening week compared with opening 7 days in 2019.
The NBA explained opening week this year was the most-watched week in the 15-year history of its YouTube account and that the league’s account was the most-viewed on Instagram past week.